Founder & CEO, LandscapeHub
Lisa Fiore is Founder & CEO of LandscapeHub, a B2B online marketplace she created and launched in
July 2017. A fourth-generation nursery professional, Ms. Fiore realized there was an opportunity to
digitize the entire procurement process for the green industry.
Ms. Fiore was previously President of Fiore Landscape and Nursery Supply (FLNS), a century-old nursery
company. During her sixteen-year tenure, she was responsible for identifying new business
opportunities and in leading the company forward during the recession. FNLS significantly grew in
revenue and expanded to multiple locations under her leadership.
Ms. Fiore holds a Bachelor of Arts degree in English Literature from University of Montana and a Master
of Business Administration from Lake Forest Graduate School of Management. She currently serves on
the board of directors for the National Association of Landscape Professionals, (NALP); Robin Auto
Pilot; is an advisor to the Women in Landscape Network, (WILN); a member of the Economic Club of
Chicago; and a former board director for the Illinois Landscape Contractors Association, (ILCA).