Peter Wigren

Peter Wigren

Founder and CEO, Simple Spring

Peter Wigren is the CEO and founder of Simple Spring, Inc., a market research firm dedicated to providing small businesses in the Home & Garden and Outdoor Living sectors the access to data - and its interpretation - to thrive in an increasingly competitive retail environment. A technologist, US Patent holder, consultant and entrepreneur, Peter believes that data can tell a story that makes the small business owner’s role more streamlined, more informed and more profitable.