Speaker Bio


Michelle Castaneda

Michelle Castaneda

Garden Center Manager, Van Putte Gardens

Michelle’s passion for gardening started nearly 20 years ago, gardening with her mother in their backyard. That led to owning/operating a small greenhouse for a few years. In 2014, she made a career shift and excelled as a plug & liner broker with Harris Seeds for 3 years. Currently, Michelle manages a Top 100 garden center in upstate New York. She was hired as the sales and marketing manager, and in four years has taken the lead on implementing a brand-new POS system and redesigning a current website which now includes a new e-commerce platform. Last winter she was promoted to garden center manager and her daily responsibilities include advertising, marketing, social media, inventory management, hardgoods/giftware buyer and event coordinator. Michelle is passionate about the green industry and continues to analyze processes to further streamline success and create data driven results.